Tuesday, July 28, 2015

From The Beginning




Turning dreams into reality isn't something that you do everyday, but I truly believe if you have a dream, chase it! 
You don't have to have all of the money in the world, you just have to have "faith" and work for what you really want.
 A lot of people look from the outside and think that it is "easy" or that they can do it too, which YOU can. But it is a TON of work owning a business and defienlty not easy. If you put in hard work, time, and commitment, you can have anything that you want. Foi is my passion, and I love doing what I do every single day.

What is Foi? Foi means faith in French. The word faith comes from many different aspects of my life, but one of them is my business. 
I turned something as little as $1,000 and turned it in to something BIGGER than my dreams. 
In just a short year and a half, my business has nearly grown from 5 products to about 300, from 0 followers to 30,000, from a side job to a career, and now a job for others. 
As I dreamed of opening Foi, I created ideas and a business plan. I applied for loans, but not one bank would accept me. I didn't let that stop me. I took $1,000 from my husbands and I's savings account, and turned it into my dream job. I started off buying all that I could, and with that buying smart. I started off buying scarves, necklaces, maxi skirts, and a few tops. Who didn't wear all of those things? Especially maxi skirts, people were going crazy over those at the time. 
Foi has exceeded my expectations of what the business would look like in such a short amount of time, but I am not going to stop there.
There are BIG plans for Foi this year including hopefully expanding into a warehouse this Fall/Winter, growing our amount of products with new brands, and best of all, A NEW WEBSITE!!!
I have to thank all of Foi's wonderful customers for supporting my business and following along this journey with me as Foi grows to be bigger and better in the future. 
Our First Logo

I started off in our 1 bedroom apartment, and that was all that I had

                                                           My first market trip out to LA
From the bottom of our hearts, thank for you your continued business and love for Foi.
We have the best customers in the world.

We will be sharing in the next post what our space looks like now, and big news on a new website as we work hard on all of the details. 
Check back soon!

--Use what you have, and do you what can--


Thursday, July 16, 2015

Maxi Lovin'


Maxi crushing over here at Foi! Floral prints, tie dye, flowy, body hugging, long, mid length, summers perfect outfit! Good thing they transition so awesome into fall too! Throw our fringe suede jacket over your one and your ready for a cooler night out. Check out all of the NEW maxi arrivals!!!

Leslie Maxi Dress

Pink and Purple Maxi Dress

Azelea Maxi


Thursday, May 28, 2015

Trend Alert: Fancy Fringe

Who is loving fringe as much as we are? 
Such a fun trend! 
We just got in this new suede fringe jacket that we are totally obsessed with. It goes so well with our black and white stripe tank and a pair of distressed denim shorts and booties. We are crazy for this outfit. We have also found this trend all over the internet. We have posted some of our  favorites.
 




Tuesday, May 12, 2015

Summer Romper

Summer is almost here which means, perfect romper weather! Rompers are the perfect summer outfit because they are easy to just throw on, dress up or down, and perfect for those hot days! White, printed, florals, jumpsuits, we are obsessed with them all! Check out our new Romper arrivals!


Thursday, April 16, 2015

Girl Crush: Kylie Jenner



Major girl crush alert!! Kylie Jenner is the newest it girl starting trends left and right. From her infamous big lips, beautiful blue locks, and super stylish looks, oh and she's only 17, were super jealous! Her looks are so versatile and ever changing that she really can pull off coachella hip grunge to red carpet glamour doll in a blink. She recently went from bright blue hair to a chic black bob in a day! We can't wait to see what new trend she will start next!

Thursday, April 9, 2015

Trend of the Week: Coachella Style


Even if you can't make it to Coachella this year, you can at least dress like you're ready to hangout in hot and sunny Cali with all your favorite stars dancing the day and night away! That is what we are dreaming about anyways ;)
We are loving floral and patterned rompers, white everything, distressed denim shorts with graphic tees and kimonos, two piece coordinate outfits, long druzy and tasseled necklaces, and boho fringe shorts and crops. What are some of your favorite Coachella trends?!

Get the looks here!

Bell Sleeve Cream Floral Romper

Blue Print Romper
Blue Flower Coordinates
Lush White Lace Off The Shoulder Romper

Boyfriend Fit Distressed Denim Shorts

Floral Shorts Tassel Tie Black Crop


Friday, February 6, 2015

Nashville Photoshoot with Sydney James

Our Nashville photoshoot was so much fun. We picked out a really cool place to take pictures, and

 had a blast styling the outfits. Sydney and I worked together to come up with outfits that really 

defined her style. We put together 5 different outfits that range from dressy to casual for any occasion

that you might have. Check out the different ways that Sydney Styled her outfits from Foi. The best 

part about all of these outfits is that they are ALL affordable.